Gucci is pleased to announce the launch of the ground-breaking Gucci App for iPhone and iPod touch, which is now available from the App Store. The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music.
The launch has been timed to coincide with the Gucci Handbags project, a traveling sneaker store that opens on October 24th at 43 Crosby Street in New York, before moving to Miami on December 1st, and then to London and Tokyo in Spring 2010. More Information
Download now at www.gucci.com/iphoneapp Gucci Creative Director Frida Giannini collaborated with award-winning musical artist and producer Mark Ronson on key features of the app including:
* The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in conjunction with the GUCCI ICON-TEMPORARY project. For each city opening in the US, one special Gucci Ronson model has been reserved exclusively for the Gucci App.
* Gucci Beats: Mix your own music tracks on a virtual turntable on your iPhone or iPod touch. Ronson has provided loops that can be individually manipulated by layering on various beats, sound types, drums, bass and vocals. Save and share your original tracks with friends via email or Facebook.
* Frida and Mark's Playlists: Both Giannini and Ronson have created their own personal playlists for the app, which can be downloaded directly from the iTunes Store. Additional features of the Gucci App include:
* Gucci Music Channel: Functioning like a proprietary Gucci radio station, the Gucci Music Channel gives you access to a continuous music stream.
* Gucci Little Black Book: The app conveniently features best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots.
* In-store Exclusives at Gucci Handbags stores: Interface with the temporary retail spaces via a store-based network that automatically updates your app using the push notification feature. Wirelessly download photos of all the ICON-TEMPORARY sneakers, as well as a special playlist curated by Ronson - 30404
The launch has been timed to coincide with the Gucci Handbags project, a traveling sneaker store that opens on October 24th at 43 Crosby Street in New York, before moving to Miami on December 1st, and then to London and Tokyo in Spring 2010. More Information
Download now at www.gucci.com/iphoneapp Gucci Creative Director Frida Giannini collaborated with award-winning musical artist and producer Mark Ronson on key features of the app including:
* The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in conjunction with the GUCCI ICON-TEMPORARY project. For each city opening in the US, one special Gucci Ronson model has been reserved exclusively for the Gucci App.
* Gucci Beats: Mix your own music tracks on a virtual turntable on your iPhone or iPod touch. Ronson has provided loops that can be individually manipulated by layering on various beats, sound types, drums, bass and vocals. Save and share your original tracks with friends via email or Facebook.
* Frida and Mark's Playlists: Both Giannini and Ronson have created their own personal playlists for the app, which can be downloaded directly from the iTunes Store. Additional features of the Gucci App include:
* Gucci Music Channel: Functioning like a proprietary Gucci radio station, the Gucci Music Channel gives you access to a continuous music stream.
* Gucci Little Black Book: The app conveniently features best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots.
* In-store Exclusives at Gucci Handbags stores: Interface with the temporary retail spaces via a store-based network that automatically updates your app using the push notification feature. Wirelessly download photos of all the ICON-TEMPORARY sneakers, as well as a special playlist curated by Ronson - 30404
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